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MELLEKA MARKETING
Tim Wright Law
Weekly Update — March 10 – March 16, 2026
Google Ads Performance
Spend
$1,543
16 campaigns
Clicks
638
across all campaigns
Impressions
107K
total reach
Conversions
107
calls + forms
CTR
0.60%
click-through rate
Avg CPA
$14.42
cost per conversion
Campaign
Type
Spend
Clicks
Impr
Conv
CPA
PMAX Local General
PMax
$576.84
152
84,442
57
$10.12
PMAX | Dog Bite/PI
PMax
$110.89
31
1,265
6
$18.48
Search | Car Accident
Search
$106.74
25
554
6
$17.79
Search | Motorcycle Accident
Search
$93.37
25
1,263
7
$13.34
PMAX | Truck Accidents
PMax
$75.56
29
1,537
5.5
$13.74
Search | Bike Accident
Search
$65.32
12
566
1
$65.32
PMAX | Slip & Fall
PMax
$65.27
71
3,857
1
$65.27
Search | Slip & Fall
Search
$63.16
24
1,256
3
$21.05
Search | General Phone
Search
$57.17
6
490
4
$14.29
Search | Uber/Lyft
Search
$55.00
14
564
1
$55.00
PMAX | Car Accidents
PMax
$54.66
65
5,768
3
$18.22
PMAX | Motorcycle
PMax
$51.22
44
3,455
3
$17.07
Search | Pedestrian
Search
$40.54
12
427
3
$13.51
Search | Truck Accident
Search
$23.93
6
169
1
$23.93
PMAX | Uber/Lyft
PMax
$21.46
20
703
5
$4.29
PMAX | Pedestrian
PMax
$12.62
16
604
0
—
TOTAL
$1,542.75
638
106,920
107
$14.42
Google Ads Changes This Period
Mar 16 — New Truck Accident Ad Copy (PMax | Truck Accidents)
Created 6 new text assets for the Truck Accidents PMax campaign:
- "Free Consultation - Pay Nothing Unless We Win Your Truck Accident Case."
- "Super 10, Dump Truck & Big-rig Accidents - Free Consultation, No Win No Fee."
- "Injured In A Truck Or Semi Crash? Get An Experienced Truck Accident Attorney Today."
- "Hurt In A Vehicle Wreck? Get Aggressive Legal Help & Max Compensation."
- "Injured In A Truck Crash? Get The Best Lawyer Who You Pay Only If You Win"
- "No Win No Fee! The Best Attorney In LA For Your Truck Accident. Call Now!"
Mar 16 — Competitor Negative Keywords Added (PMax | Truck Accidents)
Added 5 competitor law firm names as exact-match negatives to block irrelevant searches:
- alpine law group pasadena
- alvandi law group
- amberg law group
- amerberg law group
- additional competitor firm names blocked
Mar 16 — Ad Copy Capitalization Update (Search | Car Accident)
Updated all 4 RSA descriptions to proper title capitalization for improved readability:
- "Free Consultation - Pay Nothing Unless We Win Your Car Accident Case."
- "Local Burbank Lawyer For Car & Auto Accidents. Fast Help For Crash Injuries."
- "Hurt In A Vehicle Wreck? Get Aggressive Legal Help & Max Compensation That You Deserve"
- "Trusted Auto Injury Attorneys Handling Car, Motorcycle & Truck Wrecks. Call Now!"
Mar 16 — Ad Copy Update (Search | Slip & Fall)
Updated descriptions to proper capitalization across all ad copy in the Slip & Fall campaign.
Mar 11 — Major Budget Reallocation
Reallocated daily budgets to shift spend from underperforming campaigns to top converters:
Increased:
- PMAX Local General: $78/day → $85/day (+$7) — Top performer, 57 conversions this week
- Search | Car Accident: $9.80/day → $15/day (+$5.20)
- Search | Motorcycle: $10/day → $15/day (+$5)
- Search | Bike Accident: $5/day → $10/day (+$5)
Rationale: Concentrated budget on campaigns with the best conversion rates, reducing waste on PMax campaigns with lower conversion volume.
Google Ads Top Search Terms
Search Term
Campaign
Clicks
Impr
Cost
Conv
workers comp attorney near me
General Phone
1
2
$17.26
0
glendale law firms
General Phone
1
1
$10.71
0
semi truck accident california today
Truck Accident
1
2
$9.94
0
rahnama law
Car Accident
2
2
$8.66
0
baldwin law
General Phone
1
1
$8.27
1
accident in reseda today
Bike Accident
1
2
$8.17
0
california traffic ticket lawyer
Pedestrian
1
2
$7.52
0
mts law
Dog Bite/PI
2
1
$7.10
0
uber accident lawyer
Uber/Lyft
1
3
$6.71
0
motorcycle accident lawyer near me
Motorcycle
1
2
$6.64
0
Note: "workers comp attorney near me" and "california traffic ticket lawyer" are outside Tim Wright's practice areas — recommend adding as negative keywords.
Meta Ads Performance
Spend
$14.36
1 active campaign
Clicks
56
link clicks
Impressions
2,798
total reach
Landing Page Views
41
website visits
CTR
2.00%
click-through rate
CPC
$0.26
cost per click
Campaign
Status
Objective
Spend
Clicks
LPVs
Traffic | Website Calls & Forms
Active
Traffic
$14.36
56
41
Engagement Campaign
Paused
Engagement
—
—
—
Traffic New Year | All Services
Paused
Traffic
—
—
—
Leads New Year | All Services
Paused
Leads
—
—
—
Leads | Website Calls & Forms
Paused
Leads
—
—
—
Sales | Website Calls & Forms
Paused
Sales
—
—
—
TOTAL
$14.36
56
41
Meta Ads Note: Only 1 of 7 campaigns is active with a very low daily budget ($3/day). 65 video views and 117 post engagements generated organically through the traffic campaign. Consider increasing Meta budget or reactivating the Leads campaign to drive more form fills and calls.
Work Completed This Week
Google Ads
Budget reallocation — decreased low-performing PMax campaigns and redirected budget towards PMax Local General which is generating the best conversions and form submissions
Created 6 new ad copy assets for Truck Accidents PMax campaign — descriptions focused on free consultation, no win no fee, and specific truck types (super 10, dump truck, big-rig)
Added competitor law firm names as negative keywords on Truck Accidents PMax to block irrelevant searches
Updated ad copy capitalization across Car Accident and Slip & Fall campaigns for improved readability and ad quality
In Progress
Create real UGC video for ads — parent testimonial
Coming Up Next Week
- Continue monitoring budget reallocation performance — track if top campaigns maintain strong CPA
- Monitor new Truck Accidents ad copy performance — expect improved CTR from fresh descriptions