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MELLEKA MARKETING
Tim Wright Law
Weekly Update â March 9 - 16, 2026
Google Ads Performance
Total Spend
$1,661
Clicks
711
Impressions
62,189
Conversions
112
CTR
1.14%
CPA
$14.90
Campaign
Spend
Clicks
Impressions
Conv.
CPA
PMAX Local General
$616.86
154
25,250
64
$9.64
PMAX | Dog Bite/Personal Injury
$128.10
31
1,474
6
$21.35
Search | Car Accident
$118.10
28
597
7
$16.87
PMAX | Slip & Fall Accidents
$104.98
75
4,327
2
$52.49
Search | Motorcycle Accident
$104.33
28
1,396
6
$17.39
PMAX | Truck Accidents
$95.49
145
6,869
6
$17.36
PMAX | Car Accidents
$77.95
88
13,598
3
$25.98
Search | Bike Accident
$75.32
14
646
2
$37.66
Search | Slip & Fall Accident
$71.43
27
1,472
4
$17.86
Search | General Phone Calls
$60.97
7
524
4
$15.24
Search | Uber/Lyft Accident
$55.00
14
564
1
$55.00
PMAX | Motorcycle Accidents
$51.22
44
3,455
3
$17.07
Search | Pedestrian Accident
$40.54
12
427
3
$13.51
PMAX | Uber/Lyft Accidents
$24.38
22
817
0
-
Search | Truck Accident
$23.93
6
169
1
$23.93
PMAX | Pedestrian Accidents
$12.62
16
604
0
-
TOTAL
$1,661
711
62,189
112
$14.90
Google Ads Changes This Period
Mar 12: Updated ad copy on Search | Slip & Fall â refined headline and description capitalization for improved quality score
Mar 10: Budget reallocation â decreased spend on lower-performing campaigns and redirected budget toward PMAX Local General, which is generating the highest volume of conversions and form submissions at $9.64 CPA
Meta Ads Performance
Total Spend
$15.50
Clicks
62
Impressions
2,781
Landing Page Views
45
CTR
2.23%
CPC
$0.25
Campaign
Status
Spend
Clicks
LPVs
Traffic | Website Calls & Forms | All Services
Active
$15.50
62
45
Leads | Website Calls & Forms | All Services
Paused
-
-
-
Work Completed
Google Ads
Google budget allocation â decreased low-performing campaigns and redirected budget towards PMax General which is bringing the best conversions and form submissions
In Progress / Coming Up
Create real UGC video for ads â parent testimonial
Coming Up Next Week
- Continue monitoring PMax Local General performance at $9.64 CPA
- Evaluate PMAX Slip & Fall ($52.49 CPA) and PMAX Uber/Lyft ($0 conv) for budget reallocation
- UGC parent testimonial video production for ad creatives
- Review Meta Traffic campaign performance and consider scaling or pausing
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Tim Wright Law
Google Ads
- Google budget allocation â decreased low-performing campaigns and redirected budget towards PMax General which is bringing the best conversions and form submissions
Google Ads Performance
- Total Spend: $1,661 | Clicks: 711 | Impressions: 62,189 | Conversions: 112
- CTR: 1.14% | CPC: $2.34 | CPA: $14.90
- PMAX Local General: $617 spend, 154 clicks, 64 conversions ($9.64 CPA)
- PMAX Dog Bite/PI: $128 spend, 31 clicks, 6 conversions ($21.35 CPA)
- Search Car Accident: $118 spend, 28 clicks, 7 conversions ($16.87 CPA)
- PMAX Slip & Fall: $105 spend, 75 clicks, 2 conversions ($52.49 CPA)
- Search Motorcycle: $104 spend, 28 clicks, 6 conversions ($17.39 CPA)
- PMAX Truck: $95 spend, 145 clicks, 6 conversions ($17.36 CPA)
- PMAX Car Accidents: $78 spend, 88 clicks, 3 conversions ($25.98 CPA)
- Search Bike: $75 spend, 14 clicks, 2 conversions ($37.66 CPA)
- Search Slip & Fall: $71 spend, 27 clicks, 4 conversions ($17.86 CPA)
- Search General Phone Calls: $61 spend, 7 clicks, 4 conversions ($15.24 CPA)
- Search Uber/Lyft: $55 spend, 14 clicks, 1 conversion ($55.00 CPA)
- PMAX Motorcycle: $51 spend, 44 clicks, 3 conversions ($17.07 CPA)
- Search Pedestrian: $41 spend, 12 clicks, 3 conversions ($13.51 CPA)
- PMAX Uber/Lyft: $24 spend, 22 clicks, 0 conversions
- Search Truck: $24 spend, 6 clicks, 1 conversion ($23.93 CPA)
- PMAX Pedestrian: $13 spend, 16 clicks, 0 conversions
Google Ads Changes This Period
- Mar 12: Updated ad copy on Search Slip & Fall â refined headline and description formatting
- Mar 10: Budget reallocation â decreased spend on lower-performing campaigns and redirected toward PMAX Local General (best volume at $9.64 CPA)
Meta Ads Performance
- Total Spend: $15.50 | Clicks: 62 | Impressions: 2,781 | Landing Page Views: 45
- CTR: 2.23% | CPC: $0.25
- Traffic | Website Calls & Forms (Active): $15.50 spend, 62 clicks, 45 LPVs
In Progress
- Create real UGC video for ads â parent testimonial
Branded Update Page: https://timwright-update.melleka.app